ZENSHO Digital Media’s current Shanghai-based team was established in 2015, while our sister company, Polaris, is located in Melbourne, Australia. You wouldn’t believe how far ahead creative digital design is in Australia. Although a lot of the technology originates in the USA and Japan, Chinese companies are investing heavily in this field, as we know making a visceral impression on the consumer is integral to achieving a growth in sales.
Clients come to us because they know we can show them the way forward through the dark unknown of the digital marketing realm.
We consider ourselves to be true craftsmen, and believe through simplicity we are most able to express sincerity and splendour, highlighting the essence of your brand in the process. ZENSHO achieves what it intends to for your projects because of our pure tenacity and persistence. Our aim is to add value to the world, and like a star, our beauty is found in its simplicity.
Our team is comprised of graphic designers, digital developers, and strategic thinkers. We are a close-knit unit who isn’t averse to rubbing each other the wrong way creatively in order to obtain the best final result. Zensho believes it is this constant friction and collision of ideas and opinions that helps us to reach as close to perfection as humanly possible.
ZENSHO Digital Media specialises in 3D rendering and 3D animation; Computer-generated imagery; Augmented reality; Digital design; Digital applications; and the facilitation of high-technology exhibitions. Our main focus is on the property, architecture, and real estate industries, but we also enjoy working in other commercial spheres where advanced creative digital technologies are required.
3D Rendering and Animation
For the uninitiated, 3D rendering is the computer graphics process of converting two-dimensional images into three-dimensional images, or manufacturing them from scratch. Zensho has used this process in the areas of property and real estate mapping, as well as to show the insides and outsides of buildings – both public and private. We’ve done renderings for city and regional planning projects, municipal roads and bridges, and in landscape design. Zensho takes pride in visually creating and restoring images from the real world within a digital environment.
3D animation is the process of animating objects appearing in this three-dimensional digital space. Often used in Virtual Reality and gaming, Zensho employs this technique in presentations and exhibitions to add an entirely new dimension to the graphics. The final results are objects that move as they would in real life, essentially creating a virtual world in which brands can perform vivid scenes to entice their target market.
Augmented and Mixed Reality
Zensho Digital Media actually works with Virtual Reality, Augmented Reality, and Mixed/Hybrid Reality. However, Augmented Reality is currently the most popular medium amongst our clientele. Where Virtual Reality is completely simulated, Augmented Reality takes existing imagery and in real time superimposes a second layer of graphics on top of the original images. The aim is often to present the virtual world within the real world, and with captivating results.
Mixed or Hybrid Reality flips this idea on its head via the creation of digital environments where both real physical objects and digital objects can co-exist and interact with one another in real time. For Zensho Digital Media, this is best utilised in virtual spaces at technology expos or fairs where real objects or people can interact with the virtual world. It’s a very exciting type of cutting edge advertising achieved by the use of streaming video, 3D digitalisation of real objects, and information recorded by sensor technologies.
Zensho specialises in designing and developing trade exhibits and stalls for commercial and artistic spaces within expos, fairs, shopfronts, display rooms, galleries, and museums. By utilising our wide range of creative and technological expertise, we can produce powerful experiences for your prospective customers.
We create virtual zones of LCD walls, ceilings (dome sky screens), and floor screens using projections of video and animation, and also integrate touchscreen interaction (including games and video) into your exhibit. No matter which industry you work in, we are always happy to collaborate to bring your project to fruition.
Computer Graphics and Computer-Generated Imagery
Zensho Digital Media’s team of graphic and digital designers are skilled at creating images, animations, and video for your advertising and marketing campaigns. Whether used online, in TV commercials, print media, artworks, short films, gaming, or simulators, our team can execute the artistic vision you require.
Digital Art and Design
Digital art and design refers to Zensho’s efforts to create artistic works to be used on digital devices. Through the use of images, video, audio, and text, we create artworks for the modern era of smartphones, tablets, and multimedia. When compared with traditional art practices, this art is characterised by its ease of access, performance, transmission, storage, and reproduction. It can also be interactive.
In the contemporary digital art sphere, activities like painting, drawing, sculpture, and music have been drastically transformed. New forms of art such as Digital Installation Art and Virtual Reality have been born and now become commonplace. Digital Media is used together with modern forms of mass production to share this art with the world. Zensho’s team of digital graphic artists are ready and willing to push the boundaries of creativity!